Google Inbox = Lower Promotional Email Conversion

Google recently beta launched an offering called Inbox available via desktop, iOS and Android. Inbox is Google's attempt to re-engineer email. As email continues to drain hours of each day, I generally feel Inbox is a step in the right direction for those of us who seek prioritization in our inboxes. The general premise of Inbox is to provide a river of emails bundled by category (as shown in the pic below). Many retailers rely on email as the #1 driver of site traffic and purchases. With Google isolating and bundling all promotional emails into the promo tab, it's safe to say that email conversion will continue to decline. Bundled promotional emails are relegated to a spam like folder and with one touch can be eliminated. 

 Google Inbox bundled categories

Google Inbox bundled categories