NRF Holiday Survey shows modest spend increases year over year and a more connected consumer.
Average spending per person reaches $805.65, comparable with spending in 2014 holiday season ($802.45).
Spending on gifts for family members will total $462.95, up from $458.75 last year, and a survey high.
Almost half of holiday shopping, consisting of browsing and buying, will be done online: average consumers say 46 percent of their shopping (both browsing and buying) this holiday season will be conducted online, up from 44 percent last year.
21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year, the highest seen since NRF first asked in 2011.
Nearly half (46.7%) said free shipping/shipping promotions are important factors in their decision on where to shop.
55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items, and will spend an average of $131.59, up from $126.37 last year.