Mobile Shopping Research: Apps vs. Mobile Sites

PayPal recently released a mobile research study they ran with Ipsos. There were a few slides that are worth highlighting outlining 3 takeaways: 1) mobile shopping by country varies greatly with NL and CA being <20% buying via smartphone to CN at 68%; 2) although mobile sites drive more dollars, shoppers tend to prefer apps; 3) apps are preferred due to the belief they are more convenient.