The Quiet Giant: Vine

Vine serves more than 100 million people across the web every month, according to the company, delivering more than 1.5 billion “loops”—its term for video views—per day. It is a top-100 free iPhone app in 13 countries, according to App Annie, a service that tracks app stores, and is currently ahead of Tinder and Shazam in the US rankings.

Meanwhile, comScore says Vine reached 34.5 million unique visitors in the US in June across desktop and mobile—roughly the same as Snapchat, which has grown rapidly over the past year and is valued by investors at $16 billion.

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