Amazon announced the Echo Look, a device to provide selfies with fashion advice. Well...it's so much more than that. Amazon loves lobbing products and services to see where they may land.
The Amazon Echo Look is a peek into customer closets (after taking over the living room with Echo), a potential Nest (Google Company) competitor, a play on visual search and AI, a re-marketing tool for additional product sales, a social media sharing tool and a product review tool for posting on Amazon product pages. Don't listen to privacy issues. No one truly cares if an item benefits them. Customers will use it. And like it.