Connected TVs now own the top spot for digital video ad impressions. The total share in Q4 2018 matched the combined share of desktop/laptop and mobile. Ad based offerings from Roku, Hulu and YouTube are growing rapidly with no end in sight. Companies like The Trade Desk are calling connected TV growth the fastest growing market they have seen and we will ever see in marketing. This market is predominatly programmatic and highly efficient and begging for every marketer to pay attention.