2019 Reads
1. Zucked: Waking Up to the Facebook Catastrophe - A lead investor's mea culpa on Facebook.
2. Who is Michael Ovitz - Memoir from a top Hollywood agent with many business learnings.
3. The Myth of Capitalism: Monopolies and the Death of Capitalism - How Facebook and Google are monopolies of this century and ultimately stifle innovation.
4. Am I Being Too Subtle? - A memoir from the brash mind and voice of Sam Zell.
5. Creative Selection: Inside the Apple Design Process - The inside story of the design of Safari (as Microsoft Internet Explorer dominates) and the iPhone.
6. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life - Thinking about the unconventional leading to success starting with the example of Red Bull. An instant success for a beverage that tastes like garbage.
7. Why We Sleep: Unlocking the Power of Sleep and Dreams - Changed my habits literally overnight. One that I will come back to every few years to remind me of the importance of sleep.
8. Super Pumped: The Battle for Uber - Inside stories of founding, taking down founder and appointing new CEO. 2019's Bad Blood.

2018 Reads
1. Bad Blood: Secrets and Lies in a Silicon Valley Startup - Tale of smoke and mirrors with FOMO investors. Incredible tale.
2. The Spider Network: How a Math Genius and a Gang of Scheming Bankers Pulled Off One of the Greatest Scams in History - Complex scam in a digestible read.
3. The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success - Unknown CEOs focused on creating true shareholder value.
4. Never Split the Difference: Negotiating As If Your Life Depended On It - The book on negotiating.
5. Red Card: How the U.S. Blew the Whistle on the World's Biggest Sports Scandal - Fascinating tale about the corruption of FIFA and Cup bribes in the hundreds of millions of dollars.
6. Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augemented Our Reality - Incredible story of how Keyhole became an acquisition of Google that became Google Earth, Google Local and Google Maps. Geography based search context.
7. The Meat Racket: The Secret Takeover of America's Food Business - How scale, science, contractors and risk mitigation led to Tyson foods becoming one of the largest food processors in the world.
8. Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, And The World - The excess, greed and guilt in this unbelievable tale makes Bernie Madoff look like an amateur.

2017 Reads
1. Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond - Fantastic overview of buying and holding assets as cyrpto utility kicks in.
2. Hit Makers: How to Succeed in an Age of Distraction - Creating a viral hit.
3. Wild Ride: Inside Uber's Quest for World Domination - This Kalanick post mortem is pass worthy.
4. American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road - PayPal started using illegal goods trade, so did Bitcoin.
5. Black Edge: Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man on Wall Street - Insider tips and edges will always exist in the markets.

2016 Reads
1. Shoe Dog: A Memoir by the Creator of Nike - Best read of 2016.
2. Alibaba: The House That Jack Ma Built - A stock I will own for the next decade.
3. Disrupted: My Misadventure in the Start-Up Bubble - Excessive culture that doesn't warrant a read.
4. Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture - Classic story of partner divide fueled by passion and broken by greed and power.
5. American Icon: Alan Mulally and the Fight to Save Ford Motor Company - A turnaround legend.