Apple Pay Launch Partners - Apps

In an earlier post, I outlined the brick & mortar retailers that will accept Apple Pay beginning on October 20. The list is far smaller and completely different for apps: 

airbnb, Apple, Cherish, Disney Store, Fancy, Groupon, Hotel Tonight, Houzz, Instacart, lyft,, OpenTable, Panera, Spring, Staples, Target,, Uber.

Interestingly, the only retailer that will accept in-store and through app is Apple.