Disney's Movies Anywhere Is An Example for Brands

Earlier this week, Disney announced the ability to view their "Movies Anywhere." Upon purchasing Disney content, you are able to watch however, whenever, wherever you want. If you use Apple, Microsoft or Amazon for your video viewing, you are set. Brands should take this example of openness across platforms as a lesson for making brands available across not only all brick, click and touch channels, but also all marketplaces, apps and social networks. Viewing marketplaces like Amazon as enemies or not opting for Facebook "buy buttons" is selling your brand short.