Zuck’s $16 billion acquisition doesn’t look so expensive 10 years later. Keep in mind, Facebook has yet to fire up the monetization tricks.

“In 2020, WhatsApp announced it had more than two billion users around the world. It’s bigger than iMessage (1.3 billion users), TikTok (1 billion), Telegram (800 million), Snap (400 million) and Signal (40 million.) It stands head and shoulders above fellow Meta platform Instagram, which captures around 1.4 billion users. The only thing bigger than WhatsApp is Facebook itself, with more than three billion users .”