Disclaimer: Our household uses YouTube TV and we also use it in our offices. The reason for that is because it works well whether on mobile a smart TV or an iPad. Google has clearly provided a better experience and service (unlimited DVR, mutiview, etc.) when compared to the satellite and cable providers. The numbers clearly show that and it seems they believe they can broach 30mm subscriptions.
“While according to Nielsen the main YouTube app alone accounted for 9.3% of U.S. TV watch time in February, YouTube TV added another 1.7 percentage points of watch time on top of that, said a current Google executive. The latter figure is a key part of YouTube’s pitch to advertisers heading into this spring’s upfront TV ad negotiations, when TV ad sellers and buyers negotiate billions of dollars in spending commitments.
And while YouTube TV has more than 8 million subscribers, YouTube sales executives are also telling advertisers the service has 13 million viewers when accounting for households with multiple people on the same YouTube TV subscription, according to a person with knowledge of YouTube’s upfront ad conversations.”
Legacy providers have been beat for now. This household has our subscription.