Reddit and Facebook have made up for falling referral traffic from Google for the Daily Beast.
Tucker said that falling referral traffic, especially from search due to the impact of generative AI, is “affecting everybody, including subscriptions sites like our own”.

As ChatGPT by OpenAI rises to become the 5th most visited website, and platforms like Reddit and Facebook increasingly drive referral traffic, no site remains insulated—declining Google traffic is now a shared challenge across the industry, affecting all content types.