Amazon = Toll Booth of E-commerce

Amazon's Accelerate conference wrapped in Seattle this week with three announcements every seller should know: Seller Assistant going agentic inside Claude and Amazon Quick, Walmart/Shopify/eBay/TikTok orders managed from Seller Central, and free 24-hour payouts.

The pattern across all three is unmistakable — Amazon is positioning itself as the toll booth of e-commerce, taking a cut of every order on every channel.

Here's the 60-second breakdown and the play for sellers.