Roughly 2,000 respondents from US and Germany in a recent survey revealed how search engines, AI bots, Reddit and YouTube are used and trusted. A couple of takeaways:
AI nearly has the trust factor of an Amazon Search
2. Search Engines still dominate with YouTube, AI chatbots, Wikipedia and Reddit now owning a sizable chunk of search:
3. The shift from Search Engines to AI is even more apparent with Gen Z: